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The Importance of Real Estate Branding in Luxury New Developments

For nearly 30 years, the Otherwise team has worked with clients across the real estate industry to bring the brand of a building to life with unexpected insights and novel approaches that set the stage for meaning that endures. Across the arc of our engagement with clients, we’ve learned that the work gets better when […]

Jun 22 2021 by The Otherwise Team in Editorials
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Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials
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Optima Lakeview & The Concept of Home

Living through the last year, odds are we’ve all thought a lot about the idea of home. In early 2020, our homes were places where we stored our things, slept at night and hosted our friends and families. Come March, the meaning of home changed drastically. For some, it was a safe haven from the […]

Apr 30 2021 by Abby Brown Seiple in Editorials
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Celebrating the Role of Artists in Our Society

We talk with Katarina Feder, Vice President and Director of Business Development at Artists Rights Society (ARS), about the role of artists in our society.

Mar 23 2021 by Zoe Raines in Editorials
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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials

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