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The Art of Corporate Gifting: Five Steps to Gift Smarter

“Gift baskets are the essence of class and fanciness. They are the ultimate present that a person can receive.” — Michael Scott Michael Scott, everyone’s favorite fictional manager, was onto something in The Office’s iconic season four episode, “Dunder Mifflin Infinity.” Threatened by the paper company’s forthcoming online sales launch, Scott returns to his “old-fashioned […]

Aug 25 2022 by Madeline Rosemurgy in Editorials
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When stars (and stripes) align: finding common ground to uphold the right to vote

In today’s increasingly polarized society, there are scarce few things our country’s major political parties can agree on. But a recent study by the Civic Responsibility Project and the Center for Election Innovation and Research in partnership with Civic Alliance may have uncovered some common ground: stadium voting. Let’s hear it for the home team […]

Jul 7 2022 by The Otherwise Team in Editorials
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“The neighbor comes before the house”: finding affinity in Tunisia

On June 6, a group of 19 gathered in our hotel lobby in Tunis. And what was planned as a trip of art patrons to Tunisia was the setting for learning, illumination, friendship and the rare experience to see what political, cultural and social change looks like up close — and in real time. This […]

Jun 28 2022 by Nancy Lerner in Editorials
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How We Work: An Otherwise Case Study

We recently pitched a campaign for a commercial real estate client that was centered around the employee experience rather than the building itself. We knew it was a risky move, but it was a necessary, tuned-in response to the changing ways in which we work. The reality that we’re all too aware of is that […]

May 19 2022 by Madeline Rosemurgy in Editorials
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POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

May 9 2022 by Hunter Ellis in Editorials

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