Skip to content
Otherwise Incorporated Logo Blue
Otherwise Otherside Blog Logotype Otherwise Otherside Blog Logotype Mobile
  • Work
  • Studio
  • Latest
  • Connect
  • All
  • Editorials
  • News
blog post image

Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise
blog post image

Life in the JUMP DAO.

Back in January I joined a DAO — a decentralized autonomous organization. It’s called JUMP and it was founded as a community for branding, marketing and advertising professionals to learn about web3. What started by Jeff Kauffman Jr. as 30 people in a group email in June 2021 has mushroomed to a membership in excess […]

Apr 4 2022 by Nancy Lerner in Metawise
blog post image

Let’s Get Meta: An Interview with Chicago’s First NFT Gallery

“imnotArt” is the tongue-in-cheek name for Chicago’s first (and only) physical NFT gallery. What started as a passion project between a group of late-night video gamers quickly transformed into a hub for all-things-NFT in Chicago. We sat down with co-founders Matt Schapiro and Theresa Hojnacki to learn more about the past, present and future of […]

Mar 10 2022 by Madeline Rosemurgy in Breaking the Grid
blog post image

The #OtherwiseAt30 Manifesto

And just like that — we’re turning 30 this year. In true Otherwise fashion, we enter this new chapter facing forward, optimistic and ready for anything. And as we embark on what…the next 30 years?…we remember what got us started, and what has always kept us going. Staying curious. We’re self-professed lifelong learners. We enjoy […]

Feb 1 2022 by The Otherwise Team in Editorials
blog post image

A Case for Chicago Winters

“Winter came and the city turned monochrome — black trees against gray sky above white earth. Night now fell in midafternoon, especially when the snowstorms rolled in, boundless prairie storms that set the sky close to the ground, the city lights reflected against the clouds.” — President Barack Obama, Dreams from My Father: A Story […]

Jan 14 2022 by Madeline Rosemurgy in Editorials

PREVIOUS PAGENEXT PAGE
12345678910…34

Archives

  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • All

  • Work
  • Studio
  • Latest
  • Contact
  • Work at Otherwise
  • The Basement

Want more?

Explore our blog

Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

4975, 4975, twitter, twitter.svg, 1170, https://www.otherwiseinc.com/wp-content/uploads/2020/02/twitter.svg, https://www.otherwiseinc.com/twitter/, twitter, 1, , , twitter, inherit, 0, 2020-02-21 17:00:32, 2020-02-21 17:00:42, 0, image/svg+xml, image, svg+xml, https://www.otherwiseinc.com/wp-includes/images/media/default.png, 35.717, 29.065, Array 4976, 4976, instagram, instagram.svg, 995, https://www.otherwiseinc.com/wp-content/uploads/2020/02/instagram.svg, https://www.otherwiseinc.com/instagram/, instagram, 1, , , instagram, inherit, 0, 2020-02-21 17:01:10, 2020-02-21 17:01:21, 0, image/svg+xml, image, svg+xml, https://www.otherwiseinc.com/wp-includes/images/media/default.png, 33.499, 33.483, Array 4978, 4978, linkedin, linkedin.svg, 530, https://www.otherwiseinc.com/wp-content/uploads/2020/02/linkedin.svg, https://www.otherwiseinc.com/linkedin/, linkedin, 1, , , linkedin, inherit, 0, 2020-02-21 17:02:16, 2020-02-21 17:02:33, 0, image/svg+xml, image, svg+xml, https://www.otherwiseinc.com/wp-includes/images/media/default.png, 33.966, 33.888, Array

© 2023 Otherwise Incorporated

  • 900 N WESTERN AVE.
  • CHICAGO, IL 60622
  • info@otherwiseinc.com
  • 312.226.1144
  • privacy policy
  • sitemap