We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.
Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.
Just last week, a globally-recognized font Helvetica Now got a facelift for the first time in 36 years, introducing new facets of Helvetica’s classic form.
As founder of Lycée’s Artist-in-Residence Program and co-curator of the Hicks project, Nancy Lerner implemented a new program at Lycée Français de Chicago.