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Listening_Social Media_Otherwise

What Came First: The Vanity or The Dissent?

Somehow, despite the numerous platforms that facilitate unprecedented communication between brands and their audiences, a glaring disconnect has emerged that finds its roots in one simple, singular practice: listening. Or, more correctly: the failure to listen. Facebook and Twitter accounts are being created for brands

Fudged Up: The Hyperbolic Tendencies of Social Media

We all know that the rise of social media has offered opportunities for the immediate sharing of information. But what happens when the information shared is false? Last week, vocalist for Toronto punk band Fudged Up (not their actual name) Damian Abraham admitted to Spinner

Mind The Gap_Otherwise Inc_Marketing

Mind the (marketing) gap.

While I have been out in the world of start-ups and early-stage companies of late, I have been struck again and again by the lack of attention to branding and marketing. So just to test my assumptions, I informally surveyed a number of ventures that

Otherwise_definition_social media

Otherwise, The Word

Otherwise: pro. Something or anything else; something to the contrary adv. In a different way or manner adj. Different noun. A progressive strategy and design firm in Chicago’s West Loop. The word “otherwise” lurks in the gray spectrum of the English language. That is, until

Bowling Team_Social Media_Otherwise

Bowling Together: The Progress of Social Media

Back in 2000, Robert Putnam’s Bowling Alone prophesized the decline of social capital in the US, based on the erosion of civic engagement. Putnam blames technology for unraveling this fabric of American values. His soothsaying document was released at least a year before Mark Zuckerberg

K & K Popcorn_Otherwise Incorporated

Popcorn as metaphor.

For the holidays this year, we sent our clients a simple gift: popcorn. Not the fancy overpopped variety housed in a ridiculously-large tin, but a 2-pound bag of small unpopped kernels from K & K Popcorn in Shellsburg, Iowa, tucked into a simple kraft carton.