Over the summer, many of us were invited to join Google+, the web giant’s newest attempt at social networking. Initially, Google+ activity exploded because of its attractive invite-only status, but users quickly became disinterested while the project was still in testing. However, after an official
Information technology shrinks the world. A war is brought into your family room, a relationship is maintained from 100,000 miles apart, a new star is discovered on YouTube. Prem Kalra, director of the Indian Institute of Technology in Rajasthan, set out on a mission to
Countless resources stress the importance of blog metrics, pinpointing the key elements that will help measure an organization’s effectiveness of its blog, which is ultimately the platform for the brand’s voice. But merely looking at these elements individually and at face value will only skim
Back in September, I uploaded a piano cover on my YouTube, and this video single-handedly marked the rebirth of my YouTube channel and I got to experience first-hand the effects of two key factors in social media – content timing and the user engagement that
After months of buildout and “Opening Soon” signage, a new café opened around the corner. It’s situated in a fabulous location in my bustling, hip neighborhood, and I waited impatiently for the paper to come off the windows and the lights to go on. I
At Otherwise, we value the power of a different approach, especially when it comes to our social media work. To us, social media isn’t a bullhorn or a pulpit. It’s not an information cannon. The streets and avenues of the Internet don’t travel in one
Somehow, despite the numerous platforms that facilitate unprecedented communication between brands and their audiences, a glaring disconnect has emerged that finds its roots in one simple, singular practice: listening. Or, more correctly: the failure to listen. Facebook and Twitter accounts are being created for brands
We all know that the rise of social media has offered opportunities for the immediate sharing of information. But what happens when the information shared is false? Last week, vocalist for Toronto punk band Fudged Up (not their actual name) Damian Abraham admitted to Spinner
While I have been out in the world of start-ups and early-stage companies of late, I have been struck again and again by the lack of attention to branding and marketing. So just to test my assumptions, I informally surveyed a number of ventures that
Otherwise: pro. Something or anything else; something to the contrary adv. In a different way or manner adj. Different noun. A progressive strategy and design firm in Chicago’s West Loop. The word “otherwise” lurks in the gray spectrum of the English language. That is, until