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We are pleased to announce our work on Three Sixty West

Based upon our great success in branding Renelle on the River for Belgravia Group, Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood. At the outset, we were tasked with intuiting and articulating the

We Care About Clean

We’re happy to share our collaboration with GSF USA, a global cleaning services company with a strong domestic presence in Illinois, Indiana and Ohio/Kentucky. Facing significant changes in the cleaning services industry, GSF approached Otherwise to help develop a brand platform that would illuminate GSF’s

Celebrate the Social Life of Ideas

With Chicago Humanities Festival’s FallFest launching this week, we’re excited to share the branding and design work we’ve done with the organization. As part of implementing their new strategic CHF reached out to Otherwise to develop a brand platform that would help them achieve their

Print Magazine: Impact vs. Recognition

Last month, our work for Downtown Hyde Park appeared in a Print Magazine op-ed. The author, Ellen Shapiro, experienced the brand experience as a weekend visitor to the Hyde Park neighborhood, and set out to uncover who was responsible for the work that delighted and

Downtown Hyde Park Badges

Downtown Hyde Park Brand Wins STA 100 Award

We’re happy to announce that the brand Otherwise developed for Hyde Park SSA #61, “Downtown Hyde Park,” has been named one of the 100 best graphic design projects of the year by the Society of Typogrpahic Arts, Chicago’s oldest professional design organization. Learn more about

Branded Residences – Part 2: Branding Architecture

When we think about new residential real estate developments, we imagine their potential for changing the landscape of cities and contributing to the organic evolution of architectural vernacular. For us, these new buildings represent contemporary societal values and reflect our current social systems. They have

Branded Residences – Part 1:
Brand Inheritance

Lodha Fiorenza, Mumbai, India – Jade Jagger for YOO After its construction was completed in 1927, the Sherry Netherland was considered the tallest apartment-hotel in New York City at 570 feet. It could be argued that in the shadow of its engineering achievement, its innovative