How can we harness the allure of natural beauty and the complexity of personal challenge to craft a brand for a truly novel outdoor experience? Jeremie Bacon, Chris Gladwin and Bartly Loethen have concepted something unique to the US market—an outdoor experience that both
Otherwise has been operating out of our corner storefront in West Town for almost three years since relocating from West Loop. Just as we fell for Randolph Street in 1999 when we bought our old produce warehouse there, we love this still-under-the-radar neighborhood…and discover new
The 90s may not have enjoyed the technological capabilities we have today, but the decade certainly contributed to a vision of what has evolved: cyberspace. “/Time arrives late,/” wrote Nancy Lerner early in her collaboration with designer/husband David Frej. This poster marries narrative and design
Based upon our great success in branding Renelle on the River for Belgravia Group, Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood. At the outset, we were tasked with intuiting and articulating the
As an innovation catalyst, UI Labs harnesses its network of leading companies and universities to accelerate industry insights and development. In this fast-paced, transformative role, UI Labs is a champion of the digital realm, utilizing data and technology to find new solutions. So, when they
We’re pleased to share our collaboration with CMK and its partners in developing and finessing the brand of Sailrock South Caicos, one of the last untouched islands in Turks and Caicos. Otherwise set out to discover what makes this untouched island, with 5000 acres of nature
Otherwise Incorporated brings its unique take on brand strategy to Helmut Jahn-designed 1000 South Michigan residential tower Chicago, IL – January 4, 2017 Otherwise Incorporated announced its role as the marketing and branding agency behind 1000M, a planned residential skyscraper on Grant Park. Otherwise, a
We’re happy to share our collaboration with GSF USA, a global cleaning services company with a strong domestic presence in Illinois, Indiana and Ohio/Kentucky. Facing significant changes in the cleaning services industry, GSF approached Otherwise to help develop a brand platform that would illuminate GSF’s
With Chicago Humanities Festival’s FallFest launching this week, we’re excited to share the branding and design work we’ve done with the organization. As part of implementing their new strategic CHF reached out to Otherwise to develop a brand platform that would help them achieve their
Last month, our work for Downtown Hyde Park appeared in a Print Magazine op-ed. The author, Ellen Shapiro, experienced the brand experience as a weekend visitor to the Hyde Park neighborhood, and set out to uncover who was responsible for the work that delighted and