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On the Mural: How Street Art Reflects a Brand

Between the history of hand painted advertisements and the rising popularity of social media platforms, murals are the next big trend in branding. 

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Nov 15 2019 by Abby Brown Seiple in News
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The Meaning of Coincidence

We explore what the meaning of coincidence is – by diving deep into early and modern-day theories of synchronicity. Learn more here.

Oct 18 2019 by Zoe Raines in Editorials
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An Empathic Approach to Branding

When watching an Audrey Hepburn movie marathon over the weekend, we were struck that her philosophy of “empathicalism” aligned with our empathic approach.

Aug 30 2019 by Abby Brown Seiple in Editorials
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Product Semantics

We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.

Jul 24 2019 by Zoe Raines in Editorials
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Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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