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Breaking the Grid: Why “The Hat” makes us happy

For those of you who don’t routinely follow breaking news in the world of geometry, we’re all worked up (in a good way) about “The Hat.” It was discovered in late 2022 by David Smith, a retired printing technician from northern England, whose hobby was hunting for interesting geometric shapes. When he realized he was […]

Apr 25 2023 by Nancy Lerner in Breaking the Grid
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BHHS Chicago and the art of “making room”

Fresh on the heels of the resounding success of the BHHS Chicago Move Confidently campaign that Otherwise debuted in 2022, we have continued to celebrate the BHHS Chicago team and what makes them tick. The new campaign, which broke in early March with out of home, transit, digital and print, will run throughout 2023. This […]

Apr 4 2023 by Nancy Lerner in Uncategorized
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Figures of Speech: The Althea Gibson Story

During a time rife with racial segregation and prejudices, one woman stepped onto the tennis court and changed the game. Althea Gibson, a trailblazing Black tennis player, shattered not only the color barrier in the world of professional tennis, but also single-handedly upended the gender roles that prevailed at the time. All while serving up […]

Mar 29 2023 by The Otherwise Team in Figures of Speech
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Figures of Speech: Daisy Bates

As the Little Rock Nine walked into Central High School on September 4, 1957, the entire country tuned in to live television broadcasts to watch. What they saw was a mob of jeering white students surrounding a lone Black girl by the name of Elizabeth Eckford, whose eyes were shielded by sunglasses. What most Americans […]

Mar 22 2023 by The Otherwise Team in Figures of Speech
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Figures of Speech: Michelle Yeoh

Every year, the country tends to celebrate the same historical figures. They are the civil rights leaders, suffragettes and contributors to society whose faces we see on calendars and postage stamps. These same figures resurface annually when we commemorate those who have transformed America and quite frankly, they deserve all of their accolades, and then […]

Mar 15 2023 by Hunter Ellis in Uncategorized

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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