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Category Archives: Editorials

Otherwise Incorporated Partners with EXPO CHICAGO

A cutting edge international contemporary art fair will debut in Chicago this September – and we’re thrilled to be partnering with them. In November 2011, Otherwise unveiled the visual identity, website, blog and social media platforms that we designed and developed for EXPO CHICAGO. With

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SOPA, PIPA and the Question of Impact

January 18th was an eventful day for the Internet. Out of protest for SOPA/PIPA, heavily trafficked websites like Wikipedia, Google and Wired “blacked out” and/or provided resources to visitors regarding the legislation and what they could do to protest. The statistics are astounding: more than

Happy Holidays_Otherwise Incorporated_Graphic Design

Ringing in the New Year

Why are we surprised every time we find ourselves on the doorstep of the New Year? Is it because we realize that a year isn’t as long as we thought way back in January? Are we fearful of the uncertainty and promise the New Year

Social Media Analytics Otherwise Approach

The Other Approach to Analytics

Countless resources stress the importance of blog metrics, pinpointing the key elements that will help measure an organization’s effectiveness of its blog, which is ultimately the platform for the brand’s voice. But merely looking at these elements individually and at face value will only skim

Otherwise Incorporated_Logo_Chicago_Social Media

The Other Approach to Social Media

At Otherwise, we value the power of a different approach, especially when it comes to our social media work. To us, social media isn’t a bullhorn or a pulpit. It’s not an information cannon. The streets and avenues of the Internet don’t travel in one

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Otherwise, The Word

Otherwise: pro. Something or anything else; something to the contrary adv. In a different way or manner adj. Different noun. A progressive strategy and design firm in Chicago’s West Loop. The word “otherwise” lurks in the gray spectrum of the English language. That is, until