Studio

As a boutique Chicago-based branding, strategy and creative agency, Otherwise connects people and brands.

Under the leadership of founders Nancy Lerner, Chief Strategist, and David Frej, Chief Creative Director, Otherwise is a group of content strategists, writers, designers and web3 instigators who collaborate with clients to explore the space where ideas and creativity merge.

For 30 years, the team has worked with clients across the business, real estate, consumer and social impact spectrum that find themselves, for a host of reasons, confronting moments of change. Together, we grasp and respond to their often-seismic shifts in brand relevance, market positioning, technology adoption, customer behaviors and product offerings with clarity, intelligence and inventiveness.

As the appetite for change promulgated by the promises of web3 continues to accelerate at a monumental pace, Otherwise has staked a claim in this new world order. By doubling down on our beliefs, values, experiences and boundless curiosity, we are leading clients through their own journeys to understand and deploy the power and promise of web3.

Today, we continue to infuse our work with wisdom, unexpected insights and artful approaches. And by confronting the complexities of our ever-evolving culture and the diverse world of commerce, we stay true to our belief that anthemic brand experiences have the power to move mountains…and people.