As a boutique Chicago-based branding, strategy and creative agency, Otherwise connects people and brands.

Under the leadership of founders Nancy Lerner, Chief Strategist, and David Frej, Chief Creative Director, Otherwise is a group of content strategists, writers, designers and web3 instigators who collaborate with clients to explore the space where ideas and creativity merge.

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For 30 years, the team has worked with clients across the business, real estate, consumer and social impact spectrum that find themselves, for a host of reasons, confronting moments of change. Together, we grasp and respond to their often-seismic shifts in brand relevance, market positioning, technology adoption, customer behaviors and product offerings with clarity, intelligence and inventiveness.

As the appetite for change promulgated by the promises of web3 continues to accelerate at a monumental pace, Otherwise has staked a claim in this new world order. By doubling down on our beliefs, values, experiences and boundless curiosity, we are leading clients through their own journeys to understand and deploy the power and promise of web3.

Today, we continue to infuse our work with wisdom, unexpected insights and artful approaches. And by confronting the complexities of our ever-evolving culture and the diverse world of commerce, we stay true to our belief that anthemic brand experiences have the power to move mountains…and people.

Alongside our commitment to clients, we are dedicated to mentoring fellow entrepreneurs, coaching senior executives, grooming up-and-coming staff and championing the challenges of building – and often rebuilding – brands.

Our ability to see what others overlook is at the heart of the Otherwise experience.

At Otherwise, we provide clients with integrated branding, design and marketing services. Our track record in delivering successful, results-driven marketing strategy, branding, visual communications and graphic design serves as a cornerstone in providing holistic creative solutions.



  • Branding Strategy
  • Rebranding Strategy
  • Repositioning Strategy
  • Go to Market Strategy
  • Content Strategy
  • Media Strategy
  • Digital Marketing Strategy
  • Social Media Strategy


  • Naming
  • Visual Identity / Brand Design
  • Print Collateral Design
  • Advertising
  • Multi-channel Media Management
  • Direct Mail Campaigns
  • Signage & Barricades
  • Sales & Leasing Office Graphics
  • Packaging Design


  • Website Design & Development
  • Social Media Marketing
  • SEO / PPC Management
  • Video Directing & Production
  • Digital Marketing
  • Web3 Strategy + Deployment (including DAO Development)
  • Web3 Product Development
  • Web3 Onboarding

We lead by example and architect new models for collaboration.We distinguish ourselves within the crowded, competitive landscape through our timeless empathic approach, immersing ourselves in our clients’ culture and fostering courageous collaboration among all participants.

These relationships we nurture, based upon trust and mutual respect, hold us accountable for the success of each strategy, marketing program and digital solution; at the same time, the way we engage sets the stage for more agile organizational infrastructures and effective communication pathways that remain long after our work is completed.