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Let’s Get Meta: An Interview with Chicago’s First NFT Gallery

“imnotArt” is the tongue-in-cheek name for Chicago’s first (and only) physical NFT gallery. What started as a passion project between a group of late-night video gamers quickly transformed into a hub for all-things-NFT in Chicago. We sat down with co-founders Matt Schapiro and Theresa Hojnacki to learn more about the past, present and future of […]

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Mar 10 2022 by Madeline Rosemurgy in Breaking the Grid
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Learning from a Secret Street Photographer

“Well, I suppose nothing is meant to last forever. We have to make room for other people. It’s a wheel.” — Vivian Maier Decades before Humans of New York became a worldwide storytelling sensation, a young woman by the name of Vivian Maier was quietly and meticulously documenting American life on the streets of New […]

Oct 20 2021 by Madeline Rosemurgy in Breaking the Grid
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Sounding Boards: Eastlake Studio’s Mural Initiative Amplifies Chicago Voices

At Otherwise, we believe in the power of art to bring communities together, ignite important conversations and explore the world around us through a critical lens. We recently found inspiration in Sounding Boards, an initiative that uses public art as a vehicle to amplify diverse voices throughout Chicago. Technically speaking, a sounding board is placed […]

Sep 15 2021 by Madeline Rosemurgy in Breaking the Grid
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How to Use a City: Jim Duignan on Quietly Creating a Radical Social Art Practice in Chicago

  ‘I’ve been working quietly in the cracks of the city my whole life and all of a sudden there’s a kind of light shining that is often too bright and too constant.’ Born and raised on the North Side of Chicago, Jim Duignan has devoted his life to reinvesting in the city’s most under-served […]

Aug 18 2021 by Madeline Rosemurgy in Breaking the Grid
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2008-9 Lycée Français de Chicago Artist-in-Residence Program: Lightyears ahead of #vanlife

As an unintended consequence of the pandemic, the role of the recreation vehicle has become central to the conversation about life in America, and values related to independent thinking, minimalism, adventure and bucking the status quo. But back in 2008, the prescience of an artist keenly observing our culture imagined how a vintage Airstream might […]

Jul 29 2021 by Nancy Lerner in Breaking the Grid

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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