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Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials
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Optima Lakeview & The Concept of Home

Living through the last year, odds are we’ve all thought a lot about the idea of home. In early 2020, our homes were places where we stored our things, slept at night and hosted our friends and families. Come March, the meaning of home changed drastically. For some, it was a safe haven from the […]

Apr 30 2021 by Abby Brown Seiple in Editorials
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Celebrating the Role of Artists in Our Society

We talk with Katarina Feder, Vice President and Director of Business Development at Artists Rights Society (ARS), about the role of artists in our society.

Mar 23 2021 by Zoe Raines in Editorials
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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials
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Opening and Operating an Outdoor Adventure Park During the Pandemic

What is it like to open and operate an outdoor adventure park during the pandemic? Nobody knows better than Jeremie Bacon, Cofounder and CEO of The Forge: Lemont Quarries. It’s been over a year since we collaborated with Bacon and his partners Chris Gladwin and Bart Loethen on the brand development for The Forge, and […]

Jan 26 2021 by Zoe Raines in Editorials

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