Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.
Just last week, a globally-recognized font Helvetica Now got a facelift for the first time in 36 years, introducing new facets of Helvetica’s classic form.
As founder of Lycée’s Artist-in-Residence Program and co-curator of the Hicks project, Nancy Lerner implemented a new program at Lycée Français de Chicago.
Pantone announced that its Color of The Year for 2019 is Living Coral. We dive into the color, and how it’s cropped up in Otherwise work in the past…