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Figures of Speech: Gordon Parks

“I saw that the camera could be a weapon against poverty, against racism, against all sorts of social wrongs. I knew at that point I had to have a camera.” There is perhaps no individual who conveys the power and prose of photography more than Gordon Parks. One of the iconic photographers of the twentieth […]

Feb 22 2023 by The Otherwise Team in Figures of Speech
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Fritz Pollard, An All-American Legacy

Every Black History Month, the country tends to celebrate the same manifold of historical figures. They are the civil rights leaders and abolitionists whose faces we see on calendars and postage stamps. These figures resurface each February when we commemorate African-Americans who have transformed America and quite frankly, they deserve all of their accolades, and […]

Feb 7 2023 by The Otherwise Team in Figures of Speech
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What does web3 have to do with museum membership?

What does web3 have to do with museum membership? Actually, everything. Across the cultural not-for-profit ecosystem, membership is a painful subject. While membership has the limitless potential to nurture (and benefit from) deep engagement with an institution’s patrons, its conventional role has been to solicit patrons for annual contributions — in exchange for often lackluster […]

Dec 12 2022 by Nancy Lerner in Editorials
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“Beets are the boss” — Learning from Danie’s Natural Juice Blends

Like so many small businesses, the story behind Danie’s Natural Juice Blends is deeply personal — and one that we’re honored to help tell. What began as one woman’s wellness journey morphed into a purpose-driven cold-pressed juice business. Nearly two years after our work began together, we connected with founder Danielle Marshall to reflect and […]

Nov 2 2022 by The Otherwise Team in Editorials
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Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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