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Optima Lakeview & The Concept of Home

Living through the last year, odds are we’ve all thought a lot about the idea of home. In early 2020, our homes were places where we stored our things, slept at night and hosted our friends and families. Come March, the meaning of home changed drastically. For some, it was a safe haven from the […]

Apr 30 2021 by Abby Brown Seiple in Editorials
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Redefining Clean with GSF

After months of adjusting to COVID-19, it’s no surprise that we are redefining standards of cleanliness. What used to be a “grudge expense” for virtually every type of business or physical operation is now embraced as a source of personal safety and peace of mind. We discussed the new definition of clean with GSF USA, […]

Sep 8 2020 by Abby Brown Seiple in Editorials
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Empathic Design and the Workplace of 2020

As proponents of taking an empathic approach, we asked how could empathic design and the workplace call for a reimagined standard for the office?

Jul 17 2020 by Abby Brown Seiple in Editorials
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1000M: A Case Study in Holistic Social Media

With 1000M recently hitting 10,000 followers on Instagram, we’re celebrate the milestone by reflecting on our holistic social media methodologies.

Mar 19 2020 by Abby Brown Seiple in Editorials
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On the Mural: How Street Art Reflects a Brand

Between the history of hand painted advertisements and the rising popularity of social media platforms, murals are the next big trend in branding. 

Nov 15 2019 by Abby Brown Seiple in News

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