Based upon our great success in branding Renelle on the River for Belgravia Group, Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood. At the outset, we were tasked with intuiting and articulating the
As an innovation catalyst, UI Labs harnesses its network of leading companies and universities to accelerate industry insights and development. In this fast-paced, transformative role, UI Labs is a champion of the digital realm, utilizing data and technology to find new solutions. So, when they
We’re pleased to share our collaboration with CMK and its partners in developing and finessing the brand of Sailrock South Caicos, one of the last untouched islands in Turks and Caicos. Otherwise set out to discover what makes this untouched island, with 5000 acres of nature
Otherwise Incorporated brings its unique take on brand strategy to Helmut Jahn-designed 1000 South Michigan residential tower Chicago, IL – January 4, 2017 Otherwise Incorporated announced its role as the marketing and branding agency behind 1000M, a planned residential skyscraper on Grant Park. Otherwise, a
I will admit that the very notion of “brand building” is daunting. It carries with it the heavy expectation that the outcome must be grand and game-changing. Which, by inference, means your endeavor/enterprise/business must also be grand and game-changing. After spending lots of time with
Launching a new company is one of the most demanding and challenging undertakings imaginable, requiring passion, focus, speed and enormous reservoirs of energy and courage. And more often than not, start-up teams are required to manage limited resources to develop their products and services, hire
I wasn’t quite sure what to expect this afternoon when I plopped into my seat in the MCA auditorium to watch and listen to Martin Creed. A fantastically talented artist with a wide-ranging practice, Creed’s unembellished view of the world provides a refreshing framework for
The recent troubles of Bo Muller-Moore, the folk artist from Vermont who silk screens t-shirts with the slogan “EAT MORE KALE,” are a reminder of just how gratifying it can be to participate in digital collective action on behalf of a good cause. In case
The other day I was in the locker room at my health club when one of the masseuses from the club’s spa approached. She is someone I’ve had treatments with in the past, and she said, “Are you looking forward to Member Appreciation Week next
After months of buildout and “Opening Soon” signage, a new café opened around the corner. It’s situated in a fabulous location in my bustling, hip neighborhood, and I waited impatiently for the paper to come off the windows and the lights to go on. I