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Is America in 2014 the Next “Oceania”?

2013 pushed technology to its uttermost limits. So far, here are a few technological advancements that feel particularly reminiscent of “Big Brother.”

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Dec 28 2013 by Erica Grubman in Editorials
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3 Reasons Turning Down $3 Billion Was the Right Decision

We examine why social media Snapchat did the right thing by refusing a three billion dollar buyout offer from the owners of Facebook.

Dec 17 2013 by Erica Grubman in Editorials
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‘Location, Location, Location’: The Geo-tag is Consumer Driven Marketing

With the new and overwhelming use of geo-tagging on all social media venues comes the creation of consumer-driven marketing.

Dec 9 2013 by Erica Grubman in Editorials
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5 Steps to a Successful Digital Content Strategy

We outline the five simple steps Otherwise utilizes to envision and build a successful digital content strategy for a brand.

Sep 11 2013 by Ji-Sook Yim in Editorials
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Otherwise Rebrands Chicago Artists’ Coalition

To celebrate our rebranding work with Chicago Artists’ Coalition, we spoke with Executive Director, Carolina Jayaram, about our process and collaboration.

May 22 2013 by Emma Niendorf in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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