Based upon our great success in branding Renelle on the River for Belgravia Group, Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood. At the outset, we were tasked with intuiting and articulating the
As an innovation catalyst, UI Labs harnesses its network of leading companies and universities to accelerate industry insights and development. In this fast-paced, transformative role, UI Labs is a champion of the digital realm, utilizing data and technology to find new solutions. So, when they
We’re pleased to share our collaboration with CMK and its partners in developing and finessing the brand of Sailrock South Caicos, one of the last untouched islands in Turks and Caicos. Otherwise set out to discover what makes this untouched island, with 5000 acres of nature
Otherwise Incorporated brings its unique take on brand strategy to Helmut Jahn-designed 1000 South Michigan residential tower Chicago, IL – January 4, 2017 Otherwise Incorporated announced its role as the marketing and branding agency behind 1000M, a planned residential skyscraper on Grant Park. Otherwise, a
We’re happy to share our collaboration with GSF USA, a global cleaning services company with a strong domestic presence in Illinois, Indiana and Ohio/Kentucky. Facing significant changes in the cleaning services industry, GSF approached Otherwise to help develop a brand platform that would illuminate GSF’s
With Chicago Humanities Festival’s FallFest launching this week, we’re excited to share the branding and design work we’ve done with the organization. As part of implementing their new strategic CHF reached out to Otherwise to develop a brand platform that would help them achieve their
Last month, our work for Downtown Hyde Park appeared in a Print Magazine op-ed. The author, Ellen Shapiro, experienced the brand experience as a weekend visitor to the Hyde Park neighborhood, and set out to uncover who was responsible for the work that delighted and
We’re happy to announce that the brand Otherwise developed for Hyde Park SSA #61, “Downtown Hyde Park,” has been named one of the 100 best graphic design projects of the year by the Society of Typogrpahic Arts, Chicago’s oldest professional design organization. Learn more about
When we think about new residential real estate developments, we imagine their potential for changing the landscape of cities and contributing to the organic evolution of architectural vernacular. For us, these new buildings represent contemporary societal values and reflect our current social systems. They have
Lodha Fiorenza, Mumbai, India – Jade Jagger for YOO After its construction was completed in 1927, the Sherry Netherland was considered the tallest apartment-hotel in New York City at 570 feet. It could be argued that in the shadow of its engineering achievement, its innovative
