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Substack and the Rise of the Creative Middle Class: A New Model for Community Engagement

In the wreckage of the ad-driven internet, a quiet revolution is underway. It’s not loud. It doesn’t chase clicks. It doesn’t serve brands. Instead, it serves people—through the radical idea that writers and creators should be paid directly by those who value their work. Once a niche newsletter platform, Substack has become something much more […]

Jun 11 2025 by Nancy Lerner in Editorials
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Branding in the Startup World: A Tale of Speed vs Substance

In the unforgiving terrain of the startup world, where unicorns are revered and the mantra of “build fast, sell faster” reigns supreme, branding takes on a vastly different hue. It is not the slow, patient art of building deep relationships, but a swift, agile dance toward value. Yet, even here, in this frantic rush, there […]

Jul 4 2024 by Nancy Lerner in Brandshrink
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Creating Conditions to Embrace Change: Rebranding Kiser Group

Amidst the tumult of rising interest rates, supply chain disruptions, and geopolitical tensions, the mid-market multifamily market has weathered the storm, offering property owners and investors stable occupancy rates, rent growth, and impressive returns. This resilience is mirrored in the journey of Kiser Group, a leader in the multifamily mid-market space, particularly within Chicago and […]

Apr 15 2024 by Nancy Lerner in Editorials
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Breaking the Grid: Why “The Hat” makes us happy

For those of you who don’t routinely follow breaking news in the world of geometry, we’re all worked up (in a good way) about “The Hat.” It was discovered in late 2022 by David Smith, a retired printing technician from northern England, whose hobby was hunting for interesting geometric shapes. When he realized he was […]

Apr 25 2023 by Nancy Lerner in Breaking the Grid
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BHHS Chicago and the art of “making room”

Fresh on the heels of the resounding success of the BHHS Chicago Move Confidently campaign that Otherwise debuted in 2022, we have continued to celebrate the BHHS Chicago team and what makes them tick. The new campaign, which broke in early March with out of home, transit, digital and print, will run throughout 2023. This […]

Apr 4 2023 by Nancy Lerner in Uncategorized

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