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5-star chai lattes, punk rock, and fried chicken? West Town certainly has a lot to offer and after three years in our corner storefront location, Otherwise is still finding new local gems every day.

West Town: The Best Haunts

Otherwise has been operating out of our corner storefront in West Town for almost three years since relocating from West Loop. Just as we fell for Randolph Street in 1999 when we bought our old produce warehouse there, we love this still-under-the-radar neighborhood…and discover new

An early collaboration between Otherwise founders Nancy Lerner and David Frej. Their marriage of narrative and design delivers a singular and optimistic imagining of what this new reality could be.

Spanning the Distance: Design in Cyberspace

The 90s may not have enjoyed the technological capabilities we have today, but the decade certainly contributed to a vision of what has evolved: cyberspace. “/Time arrives late,/” wrote Nancy Lerner early in her collaboration with designer/husband David Frej. This poster marries narrative and design

We are pleased to announce our work on Three Sixty West

Based upon our great success in branding Renelle on the River for Belgravia Group, Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood. At the outset, we were tasked with intuiting and articulating the

How to make Annual Reports relevant for a company in the digital age

As an innovation catalyst, UI Labs harnesses its network of leading companies and universities to accelerate industry insights and development. In this fast-paced, transformative role, UI Labs is a champion of the digital realm, utilizing data and technology to find new solutions. So, when they

We are pleased to announce our work on Sailrock South Caicos

We’re pleased to share our collaboration with CMK and its partners in developing and finessing the brand of Sailrock South Caicos, one of the last untouched islands in Turks and Caicos. Otherwise set out to discover what makes this untouched island, with 5000 acres of nature

1000M's Seek Beauty Campaign

Otherwise Incorporated Announces Role as Branding Agency Behind 1000M

Otherwise Incorporated brings its unique take on brand strategy to Helmut Jahn-designed 1000 South Michigan residential tower Chicago, IL – January 4, 2017 Otherwise Incorporated announced its role as the marketing and branding agency behind 1000M, a planned residential skyscraper on Grant Park. Otherwise, a

We Care About Clean

We’re happy to share our collaboration with GSF USA, a global cleaning services company with a strong domestic presence in Illinois, Indiana and Ohio/Kentucky. Facing significant changes in the cleaning services industry, GSF approached Otherwise to help develop a brand platform that would illuminate GSF’s

Celebrate the Social Life of Ideas

With Chicago Humanities Festival’s FallFest launching this week, we’re excited to share the branding and design work we’ve done with the organization. As part of implementing their new strategic CHF reached out to Otherwise to develop a brand platform that would help them achieve their

Print Magazine: Impact vs. Recognition

Last month, our work for Downtown Hyde Park appeared in a Print Magazine op-ed. The author, Ellen Shapiro, experienced the brand experience as a weekend visitor to the Hyde Park neighborhood, and set out to uncover who was responsible for the work that delighted and

Downtown Hyde Park Badges

Downtown Hyde Park Brand Wins STA 100 Award

We’re happy to announce that the brand Otherwise developed for Hyde Park SSA #61, “Downtown Hyde Park,” has been named one of the 100 best graphic design projects of the year by the Society of Typogrpahic Arts, Chicago’s oldest professional design organization. Learn more about