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1000M Groundbreaking Campaign

As the ultra-luxury condominium high rise 1000M approached construction, we worked with photographer Kirsten Miccoli to illustrate three sophisticated, whimsical, fashion-oriented images, each highlighting one of 1000M’s extraordinary amenities. These photographs support direct mail, print and digital display ads and are paired with the “Groundbreaking” headline, announcing the official (and literal) start of construction of the Helmut Jahn designed skyscraper on Chicago’s Michigan Avenue.