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Embry Branding, Naming, Website, Signage and Marketing Collateral

Taking root in one of Chicago’s most in-demand neighborhoods, the condominium residences at 21 N May Street needed a brand that would help push through the noise. Inspired by the location and its storied history, our team created the concept of Embry, a modern classic in the heart of the West Loop. We started with an in-depth brand strategy and then crafted an identity system, signage, website and marketing collateral to introduce Embry’s unique take on Chicago luxury living to prospective condominium buyers.