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Product Semantics

We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.

Jul 24 2019 by Zoe Raines in Editorials
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Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink
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Design Thinking Has Lost Its Heart

We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.

May 22 2019 by Zoe Raines in Editorials
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Helvetica Now: The Importance of Type Evolution

Just last week, a globally-recognized font Helvetica Now got a facelift for the first time in 36 years, introducing new facets of Helvetica’s classic form.

Apr 24 2019 by Abby Brown Seiple in News
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Documenting The Magic of Discovery

As founder of Lycée’s Artist-in-Residence Program and co-curator of the Hicks project, Nancy Lerner implemented a new program at Lycée Français de Chicago.

Jan 11 2019 by Kurt Santana in Editorials

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