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The #OtherwiseAt30 Manifesto

And just like that — we’re turning 30 this year. In true Otherwise fashion, we enter this new chapter facing forward, optimistic and ready for anything. And as we embark on what…the next 30 years?…we remember what got us started, and what has always kept us going. Staying curious. We’re self-professed lifelong learners. We enjoy […]

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Feb 1 2022 by The Otherwise Team in Editorials
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Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials
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The Importance of Real Estate Branding in Luxury New Developments

For nearly 30 years, the Otherwise team has worked with clients across the real estate industry to bring the brand of a building to life with unexpected insights and novel approaches that set the stage for meaning that endures. Across the arc of our engagement with clients, we’ve learned that the work gets better when […]

Jun 22 2021 by The Otherwise Team in Editorials
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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials
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2020: A Year in Review

Today, we’re reflecting on 2020 at Otherwise, from the pivotal shifts we’ve made to our way of being in the world to successes shared.

Dec 23 2020 by The Otherwise Team in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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