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How We Work: An Otherwise Case Study

We recently pitched a campaign for a commercial real estate client that was centered around the employee experience rather than the building itself. We knew it was a risky move, but it was a necessary, tuned-in response to the changing ways in which we work. The reality that we’re all too aware of is that […]

The national shortage of tetracycline (ttc) has grown to become a critical issue for the medical community. The following table contains a list of the most commonly prescribed medicines according to the india pharmaceuticals handbook 2017, by Guanajay aetiology and brand name. The drug's effectiveness, however, was found to be less certain than the fda's, as the fda found that in many cases it was less likely to improve the quality of life than the older drugs used.

It is a very serious drug and should be taken only when medically necessary. This decreases the production Orléans of essential nutrients for the bacterial cell, and consequently, the cells begin to die. It is also possible to use a commercial ivermectin (mectizan) product which is manufactured in a similar fashion.

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May 19 2022 by Madeline Rosemurgy in Editorials
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Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise
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Let’s Get Meta: An Interview with Chicago’s First NFT Gallery

“imnotArt” is the tongue-in-cheek name for Chicago’s first (and only) physical NFT gallery. What started as a passion project between a group of late-night video gamers quickly transformed into a hub for all-things-NFT in Chicago. We sat down with co-founders Matt Schapiro and Theresa Hojnacki to learn more about the past, present and future of […]

Mar 10 2022 by Madeline Rosemurgy in Breaking the Grid
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A Case for Chicago Winters

“Winter came and the city turned monochrome — black trees against gray sky above white earth. Night now fell in midafternoon, especially when the snowstorms rolled in, boundless prairie storms that set the sky close to the ground, the city lights reflected against the clouds.” — President Barack Obama, Dreams from My Father: A Story […]

Jan 14 2022 by Madeline Rosemurgy in Editorials
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Learning from a Secret Street Photographer

“Well, I suppose nothing is meant to last forever. We have to make room for other people. It’s a wheel.” — Vivian Maier Decades before Humans of New York became a worldwide storytelling sensation, a young woman by the name of Vivian Maier was quietly and meticulously documenting American life on the streets of New […]

Oct 20 2021 by Madeline Rosemurgy in Breaking the Grid

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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