Last week, Otherwise unveiled our latest collaboration with Salon Buzz, a luxury hair and beauty salon with two locations in downtown Chicago. To celebrate their valued customers, the salon held a Client Appreciation week, which featured 6 days of deals and promotions for a variety of the salon’s products and services.
To promote the week, Otherwise created a series of sharable images to announce each day’s event. Working off a series of elegant illustrations that we have created for the Salon Buzz Instagram account, we created contemporary, paper-like depictions of each day’s gift. These new illustrations maintained the minimal aesthetic of the Salon Buzz brand while creating a layer of depth that helped the images stand out on digital screens.