branding Archives

Branding in the Startup World: A Tale of Speed vs Substance

In the unforgiving terrain of the startup world, where unicorns are revered and the mantra of “build fast, sell faster” reigns supreme, branding takes on a vastly different hue. It is not the slow, patient art of building deep relationships, but a swift, agile dance toward value. Yet, even here, in this frantic rush, there […]

Jul 4 2024 by Nancy Lerner in Brandshrink

Creating Conditions to Embrace Change: Rebranding Kiser Group

Amidst the tumult of rising interest rates, supply chain disruptions, and geopolitical tensions, the mid-market multifamily market has weathered the storm, offering property owners and investors stable occupancy rates, rent growth, and impressive returns. This resilience is mirrored in the journey of Kiser Group, a leader in the multifamily mid-market space, particularly within Chicago and […]

Apr 15 2024 by Nancy Lerner in Editorials

Breaking the Grid: Why “The Hat” makes us happy

For those of you who don’t routinely follow breaking news in the world of geometry, we’re all worked up (in a good way) about “The Hat.” It was discovered in late 2022 by David Smith, a retired printing technician from northern England, whose hobby was hunting for interesting geometric shapes. When he realized he was […]

Apr 25 2023 by Nancy Lerner in Breaking the Grid

What does web3 have to do with museum membership?

What does web3 have to do with museum membership? Actually, everything. Across the cultural not-for-profit ecosystem, membership is a painful subject. While membership has the limitless potential to nurture (and benefit from) deep engagement with an institution’s patrons, its conventional role has been to solicit patrons for annual contributions — in exchange for often lackluster […]

Dec 12 2022 by Nancy Lerner in Editorials

“Beets are the boss” — Learning from Danie’s Natural Juice Blends

Like so many small businesses, the story behind Danie’s Natural Juice Blends is deeply personal — and one that we’re honored to help tell. What began as one woman’s wellness journey morphed into a purpose-driven cold-pressed juice business. Nearly two years after our work began together, we connected with founder Danielle Marshall to reflect and […]

Nov 2 2022 by The Otherwise Team in Editorials