Uncategorized Archives

When stars (and stripes) align: finding common ground to uphold the right to vote

In today’s increasingly polarized society, there are scarce few things our country’s major political parties can agree on. But a recent study by the Civic Responsibility Project and the Center for Election Innovation and Research in partnership with Civic Alliance may have uncovered some common ground: stadium voting. Let’s hear it for the home team […]

Jul 7 2022 by The Otherwise Team in Editorials

Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise

Life in the JUMP DAO.

Back in January I joined a DAO — a decentralized autonomous organization. It’s called JUMP and it was founded as a community for branding, marketing and advertising professionals to learn about web3. What started by Jeff Kauffman Jr. as 30 people in a group email in June 2021 has mushroomed to a membership in excess […]

Apr 4 2022 by Nancy Lerner in Metawise

The #OtherwiseAt30 Manifesto

And just like that — we’re turning 30 this year. In true Otherwise fashion, we enter this new chapter facing forward, optimistic and ready for anything. And as we embark on what…the next 30 years?…we remember what got us started, and what has always kept us going. Staying curious. We’re self-professed lifelong learners. We enjoy […]

Feb 1 2022 by The Otherwise Team in Editorials

A Case for Chicago Winters

“Winter came and the city turned monochrome — black trees against gray sky above white earth. Night now fell in midafternoon, especially when the snowstorms rolled in, boundless prairie storms that set the sky close to the ground, the city lights reflected against the clouds.” — President Barack Obama, Dreams from My Father: A Story […]

Jan 14 2022 by Madeline Rosemurgy in Editorials