Have you ever seen a phone that appears to be an address book? What about a computer designed to look like a row of books? These explorations exist; they are the outcome of a philosophy in design known as product semantics. The term product semantics
At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you
Ask a graphic designer their thoughts on “design thinking” and you might get a blank stare in response. To them, it’s akin to asking, “how does your brain work?” But in 1959, design thinking was a novel idea when the phrase was coined as an
How many people are rolling on the floor laughing when they send a text with “ROFL?” This is one of a slew of phrases that accompanied the birth of online messaging. Abbreviated phrases are widespread and well-accepted parts of the English language—idk how many there
More so than ever before, our lives are defined and dominated by the relationships that we choose to nurture. Despite a growing sentiment towards collective individualism, it is the relationships we form with others that shape our personal life experiences. As social interactions continue to
Why are we surprised every time we find ourselves on the doorstep of the New Year? Is it because we realize that a year isn’t as long as we thought way back in January? Are we fearful of the uncertainty and promise the New Year
At Otherwise, we value the power of a different approach, especially when it comes to our social media work. To us, social media isn’t a bullhorn or a pulpit. It’s not an information cannon. The streets and avenues of the Internet don’t travel in one