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Perusing the Virtual Stacks: The Vogue Online Archive

The world’s most influential fashion magazine Vogue made an unprecedented move in the digital preservation of information with the new Vogue Archive.

Dec 19 2011 by Peter Lillis in News
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Design Bullshit: The Art of Settling

Is the art of presenting and selling the design process an exercise in bullshit? Michael Bierut discusses this controversial question.

Dec 16 2011 by Yuri Priamo Canales in Editorials
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Leveraging the Power of Collective Outrage: Using the Tools of Social Media to Stand Up for the Little Guy

The recent troubles of the artist behind the EAT MORE KALE campaign are a reminder of how gratifying collective action on behalf of a good cause can be.

Dec 15 2011 by Nancy Lerner in Editorials
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Making Waves: Content and Audience Engagement

When developing content, the goal is forever to drive audience engagement. By communicating a resonating point, successful users are able to make waves.

Dec 15 2011 by Ji-Sook Yim in Editorials
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Is “Reciprocity Marketing” the Ultimate Therapy for Brands?

We explore whether the empathic approach of “reciprocity marketing” might usher in a new era of success, or unsettle the audience of a brand.

Dec 8 2011 by Nancy Lerner in Editorials

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