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Baird & Warner’s New Branding Campaign Launches Today

We’re excited to announce that today marks the launch of Baird & Warner’s new branding campaign, a culmination of our work with B&W over the past 18 months.

Mar 12 2012 by Ji-Sook Yim in News
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Soul Manufacturing Corporation: Collaborating with Theaster Gates

We worked with visionary artist Theaster Gates to bring visual form to Soul Manufacturing Corporation and one of its core components, Soul Pavilion.

Mar 9 2012 by Emma Niendorf in News
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msnNOW: Intersecting News and Social Media

Instead of being dragged around the Internet, wouldn’t it be nice to go to one website and receive the latest news stories all in one place? Now, you can.

Mar 9 2012 by Makenzie Davies in News
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Royal Caribbean’s New Global Campaign: Connecting People with the Sea

Royal Caribbean’s new global campaign, “The sea is calling, answer it royally,” is a smart and savvy approach to marketing. Explore more here.

Feb 29 2012 by Ji-Sook Yim in Editorials
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Foursquare for The Lofts at Roosevelt Collection: Social Media and Mobile Behavior

As part of our ongoing experimentation with how to use social media in interesting, innovative ways, we test out Foursquare for luxury Roosevelt Collection.

Feb 20 2012 by Makenzie Davies in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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