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On Branding: The Brooklyn Nets

The Brooklyn Nets have moved to their new stadium, the Barclay Center, from New Jersey to New York and with their move came a controversial rebranding.

Oct 22 2012 by Mike Weiss in News
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CityTarget: Thinking Outside the Box

We analyze the clever branding behind the CityTarget brand, in which Target lets their powerful brand logo speak for itself.

Sep 13 2012 by Mike Weiss in News
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Tropicana’s Stunning Chicago Campaign on the CTA Brown Line

Tropicana is currently running a transit-oriented campaign in Chicago, and the result is stunning. We’re analyzing the branded environment campaign here.

Aug 17 2012 by Mike Weiss in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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