Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner laments the failings of a recently opened local coffee shop, and where they went wrong.
At Otherwise, we value the power of a different approach, especially when it comes to our social media work. Learn more here.
A glaring disconnect between brands and audiences has emerged that finds its roots in one simple, singular practice: the failure to listen.
We all know the rise of social media has offered opportunities for the immediate sharing of information. But what happens when information shared is false?
We explore a number of ventures that have received $1-$7 million in funding in the past year and find that, surprisingly, few employ marketing officials.