Blog - Page 27 of 29 - Otherwise Incorporated Chicago Strategy, Branding and Graphic Design Agency

Is “Reciprocity Marketing” the Ultimate Therapy for Brands?

We explore whether the empathic approach of “reciprocity marketing” might usher in a new era of success, or unsettle the audience of a brand.

Dec 8 2011 by Nancy Lerner in Editorials

The Pluses of Engagement: Rethinking Google+

Recently, we were invited to test out Google’s latest approach to social media, Google+. After rocky starts, the platform is seeing swelling interest. Why?

Dec 5 2011 by Makenzie Davies in Editorials

Connecting the Last Person: India Goes Wireless

Prem Kalra, director of the Indian Institute of Technology in Rajasthan, set out on a mission to connect every person in India.

Dec 1 2011 by Emma Niendorf in Editorials

The Other Approach to Analytics

We dive into our unique approach to analyzing metrics and data on the effectiveness of an organization’s blog, and what to do with them.

Nov 30 2011 by Ji-Sook Yim in Editorials

Reality Hits You Hard, Bro: Lessons in Timing and Engagement

Otherwise Integrated Marketing Assistant Ji-Sook Yim discovers the relationship between timing and engagement after posting a piano cover video to Youtube.