We explore whether the empathic approach of “reciprocity marketing” might usher in a new era of success, or unsettle the audience of a brand.
Recently, we were invited to test out Google’s latest approach to social media, Google+. After rocky starts, the platform is seeing swelling interest. Why?
Prem Kalra, director of the Indian Institute of Technology in Rajasthan, set out on a mission to connect every person in India.
We dive into our unique approach to analyzing metrics and data on the effectiveness of an organization’s blog, and what to do with them.
Otherwise Integrated Marketing Assistant Ji-Sook Yim discovers the relationship between timing and engagement after posting a piano cover video to Youtube.