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5 Steps to a Successful Digital Content Strategy

We outline the five simple steps Otherwise utilizes to envision and build a successful digital content strategy for a brand.

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Sep 11 2013 by Ji-Sook Yim in Editorials
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Stay Gorgeous: 2012 Year in Review

It’s been two years since we began the Stay Gorgeous blog for Salon Buzz; now we’re reviewing the most successful posts from this year.

Jan 24 2013 by Ji-Sook Yim in News
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LinkedIn Best Practices for Businesses and Brands

As a business or a brand, you can use LinkedIn to create and expand your network, share insight and establish your brand as thought leaders in the industry.

Nov 15 2012 by Ji-Sook Yim in Editorials
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A Quick Guide to Website Metrics with Google Analytics

So you’ve built a solid site founded on a solid content strategy. But now what? How do you know how your site’s performing, and track visitors?

Oct 26 2012 by Ji-Sook Yim in Editorials
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3 Tips for Measuring Social ROE: Understanding Your Audience

How is my social media program performing? Can our investment in social media be measured? How can I tell if social media is effective?

Oct 8 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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