When clients engage us to build their new website or blog, we always start the project by developing a digital content strategy. We believe a robust content strategy serves as the roadmap to effectively communicate brand content to the right audiences. Once the content strategy
It’s been nearly two years since Otherwise created Stay Gorgeous, a social media program for the upscale Chicago hair salon, Salon Buzz. Over this time, the blog has evolved into a multi-dimensional perspective on the notion of “gorgeousness.” From the most popular hairstyles in history
When brands or businesses think about social media, they think of the usual platforms – Facebook, Twitter, Pinterest and Instagram…overlooking the industry staple, LinkedIn, which is a powerful social-professional networking tool . As a business or a brand, you can use LinkedIn to
So you’ve built a solid site founded on a solid content strategy. But now what? How do you know how your site’s performing, and how can you tell what kind of visitors are coming to it? To understand your site’s performance, it’s essential to assess
Brands that engage in social media frequently ask us: How is my social media program performing? Can our investment in social media be measured? How can I tell if social media is effective? The success of any social media program is grounded in engagement within
Launching IT43 and NetDocs at Ungaretti & Harris Ungaretti & Harris is a prestigious regional law firm with offices in Chicago, Springfield and Washington, DC. In spring 2012, the leadership of the firm’s IS Department hired Otherwise to undertake two initiatives: •Establish a strong, fresh
With the rise of social search through Bing and Google, brands need to focus on strong SEO (search engine optimization), but ALSO on strong SSO (social search optimization). As a form of social referral, social search allows users to see brand interaction created by people
As search becomes more social, we’ve seen search engines like Bing and Google integrate social media platforms in their results to provide new ways for users to discover brands and businesses. Recently, Google announced Google+ Local, where users can search for local businesses, read reviews
A few weeks ago, I wrote about Bing’s new social search and its notion of social referral through friends and experts. Now that Bing’s social search features have finally become available to the general public, I took a deeper look at how it all worked.
Social networks serve as a powerful tool for brand advice and referrals. We go to Yelp to read reviews before trying out a new hair salon, and we use Facebook and Twitter to seek advice from friends before buying a new computer. Bing brings this