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If You Don’t Love Coffee, Don’t Bother to Open a Café

Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner laments the failings of a recently opened local coffee shop, and where they went wrong.

Nov 22 2011 by Nancy Lerner in Editorials
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The Other Approach to Social Media

At Otherwise, we value the power of a different approach, especially when it comes to our social media work. Learn more here.

Nov 18 2011 by Peter Lillis in Editorials
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What Came First: The Vanity or The Dissent?

A glaring disconnect between brands and audiences has emerged that finds its roots in one simple, singular practice: the failure to listen.

Nov 18 2011 by Makenzie Davies in Editorials
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Fudged Up: The Hyperbolic Tendencies of Social Media

We all know the rise of social media has offered opportunities for the immediate sharing of information. But what happens when information shared is false?

Nov 11 2011 by Peter Lillis in Editorials
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Mind the (Marketing) Gap

We explore a number of ventures that have received $1-$7 million in funding in the past year and find that, surprisingly, few employ marketing officials.

Nov 4 2011 by Nancy Lerner in Editorials

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