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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials
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SOPA, PIPA and the Question of Impact

What effect would the passing of SOPA/PIPA (Stop Online Piracy Act/Protect Intellectual Property Act) have on public information sharing? Explore more.

Jan 20 2012 by Peter Lillis in News
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The Rise of the “Relationship Era”

As social interactions continue to morph, what effect will that have on the consumer’s relationships with companies whose products and services they buy?

Jan 19 2012 by Peter Lillis in Editorials
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Changing Course: Social Media’s Effect on Public Consciousness

A YouTube video was uploading sharing sensitive content, and immediately everyone was moved to share. Why do we do this, and what effect does it have?

Jan 18 2012 by Ji-Sook Yim in Editorials
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Ringing in the New Year

At Otherwise, we’re welcoming 2012 by wrapping up 2011 and reflecting on all the changes and progress we made in the last 12 months.

Dec 21 2011 by Peter Lillis in News

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