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Mind the (Marketing) Gap

We explore a number of ventures that have received $1-$7 million in funding in the past year and find that, surprisingly, few employ marketing officials.

Nov 4 2011 by Nancy Lerner in Editorials
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Otherwise, The Word

We explore the semantics behind our namesake word: Otherwise, and how its definitions bring rich meaning to our creative branding studio’s name.

Nov 1 2011 by Peter Lillis in Editorials
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Bowling Together: The Progress of Social Media

Through the lens of two movies, Otherwise Social Media Marketer Emma Niedorf explores where social media came from and its status today.

Nov 1 2011 by Emma Niendorf in Editorials
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Popcorn as Metaphor

For the holidays, we gifted our clients the most delicious popcorn we’ve ever tasted. Embedded in the story of these kernels is a metaphor for the New Year.

Oct 20 2011 by Nancy Lerner in Editorials
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Why Having a Website Doesn’t Equate to Having a Brand

Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner explores why launching a website doesn’t equate to launching a brand.

Oct 3 2011 by Nancy Lerner in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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