Otherwise is proud of our rebranding work with Chicago Artists’ Coalition. I had the opportunity to speak with their Executive Director, Carolina Jayaram, about our process and collaboration: EN: What inspired CAC to pursue a rebranding? What do you hope to achieve through the process?
Otherwise is excited to announce our partnership with The Junto Institute for Entrepreneurial Leadership. A new “school” for start-up founders, The Junto Institute has selected Otherwise as a professional service partner. I had the opportunity to speak with founder and Chicago entrepreneurial thought leader, Raman
Since fall 2011, Otherwise has been building The Seen, the official blog for Expo Chicago. We created The Seen to reflect a world-class art fair on a global stage. To welcome the New Year, we have spotlighted the most memorable posts from the last 12
With the start of the New Year, we reflected on the highlights from Otherside over the past 12 months. In 2012, we offered our insight into how to communicate your brand using social media and LinkedIn best practices for brands. We provided tips for creating
Luxury fashion house Louis Vuitton has teamed up this season with Japanese pop artist Yayoi Kusama. This unique collaboration has led to Kusama’s artwork as installations in Louis Vuitton’s global window displays, as well as the collection, Infinitely Kusama. Head over to North Michigan Avenue and take
Over the past year, Otherwise has been collaborating with Expo Chicago to translate the vision of the art fair into a powerful and clearly articulated brand. We created a social media program that reflects a world-class art fair on a global stage. We built excitement around the fair,
We showed you how to communicate your brand message using each different social media platform. Now we want to show you how to effectively communicate your brand message, visually, using Instagram. Let’s pretend we are a local residential property: @Pleasantville. We want to show our brand’s personality,
A cutting edge international contemporary art fair will debut in Chicago this September – and we’re thrilled to be partnering with them. In November 2011, Otherwise unveiled the visual identity, website, blog and social media platforms that we designed and developed for EXPO CHICAGO. With
Over the past several years, Otherwise has built an ongoing integrated marketing campaign for The Ritz-Carlton Residences, Chicago. Our work has included website design, visual identity, social media marketing, print advertising and more. Our recent collaboration with The Residences was Simply Magnificent: A Showcase of
At Otherwise, we believe cultivating experts is the key ingredient in building self-sustainable social media programs. Armed with this perspective, we have built our social media practice based upon a philosophy of “enablement” — the imperative to cultivate experts. Otherwise will give you the insight,