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Social Media Lifespans and How They Influence Your Audience

Ribbon banners for social media platforms Twitter, Facebook, YouTube and Blogspot

We got to talking at Otherwise about the lifespan of content on the various social media platforms we use, so we did some homework and uncovered interesting research by Bit.ly and a few other sources*. We’ve analyzed and consolidated the data and want to share what we learned about how long content remains relevant…

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A diagram that explores the half-life (in hours) of social media posts. Twitter's half life is 2.8 hours; Facebook's half life is 3.2 hours, YouTube's half life is 7.5 hours and a blog's half life is 24 hours.

* Sources:

You just shared a link. How long will people pay attention? 

Do Shared Links Last Longer on Twitter or Facebook?

The Difference Between Facebook, Twitter, LinkedIn, Google+, YouTube & Pinterest 

The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore)

Otherwise Analytics for Client Blogs

Illustration Credit: Enric Turull, Graphic Designer at Otherwise Incorporated.

Kristen Price is an Integrated Marketing Associate for Otherwise Incorporated.