Social Media Lifespans and How They Influence Your Audience

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We got to talking at Otherwise about the lifespan of content on the various social media platforms we use, so we did some homework and uncovered interesting research by and a few other sources*. We’ve analyzed and consolidated the data and want to share what we learned about how long content remains relevant…

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A diagram that explores the half-life (in hours) of social media posts. Twitter's half life is 2.8 hours; Facebook's half life is 3.2 hours, YouTube's half life is 7.5 hours and a blog's half life is 24 hours.

* Sources:

You just shared a link. How long will people pay attention? 

Do Shared Links Last Longer on Twitter or Facebook?

The Difference Between Facebook, Twitter, LinkedIn, Google+, YouTube & Pinterest 

The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore)

Otherwise Analytics for Client Blogs

Illustration Credit: Enric Turull, Graphic Designer at Otherwise Incorporated.

Kristen Price is an Integrated Marketing Associate for Otherwise Incorporated.