Otherside: 2012 Year in Review
With the start of the New Year, we reflected on the highlights from Otherside over the past 12 months. In 2012, we offered our insight into how to communicate your brand using social media and LinkedIn best practices for brands. We provided tips for creating memorable blog content, optimizing your brand’s social search and measuring social ROE. We even broke down our step-by-step methodology to cultivating social media experts.
It was also a great year for our clients. We experienced the inaugural edition of Expo Chicago, the International Exposition of Contemporary and Modern Art, collaborated with world-renowned Chicago artist Theaster Gates, developed internal branding and marketing for the prestigious law firm Ungaretti & Harris, launched a new branding campaign for Baird & Warner and much, much more…
Here are a few of Otherside’s highlights:
WKKF Annual Report: Capturing the Community’s Voices
Soul Manufacturing Corporation: Collaborating with Theaster Gates
Baird & Warner’s New Branding Campaign Launches Today
Salon Buzz: Adding Dimension to the Brand Identity
The Seen: Presenting Chicago’s International Contemporary Art Blog
“Enablement”: The Otherwise Approach to Cultivating Social Media Experts
How to Communicate your Brand using Social Media
An Inside Look at Simply Magnificent: A Showcase of Homes
Five Tips for Creating Strong Blog Content
Six Tips to Improves Your Brand’s SSO
Internal Branding and Marketing for a Law Firm: Really?
How to Communicate your Brand Message using Instagram
Expo Chicago: The International Exposition of Contemporary/Modern Art & Design
3 Tips for Measuring Social ROE: Understanding your Audience
LinkedIn Best Practices for Businesses and Brands
Illustration Credit: Yuri Canales, Graphic Designer at Otherwise Incorporated.
Emmaline Niendorf is a Content Manager for Otherwise Incorporated.