With Chicago Humanities Festival’s FallFest launching this week, we’re excited to share the branding and design work we’ve done with the organization.
As part of implementing their new strategic CHF reached out to Otherwise to develop a brand platform that would help them achieve their strategic goals.
Through a robust process of “empathic inquiry” with all parts of the CHF ecosystem, we introduced a bold new brand for CHF that was built around the concept of “Celebrate the social life of ideas,” a rally cry that champions the cultural curiosity of both the organization and its audiences.
From here, we leveraged the organization’s new positioning to develop a visual identity and brand architecture that better reflects CHF’s values and programming. We then used both the new identity and organizing principles to design a fresh new campaign for the 2016 FallFest, including print and digital, advertising, signage, t-shirts, badges — and a bold, redesigned program book — a beautiful, exquisitely organized, 48-page tabloid.