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POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

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May 9 2022 by Hunter Ellis in Editorials
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Let’s Get Meta: An Interview with Chicago’s First NFT Gallery

“imnotArt” is the tongue-in-cheek name for Chicago’s first (and only) physical NFT gallery. What started as a passion project between a group of late-night video gamers quickly transformed into a hub for all-things-NFT in Chicago. We sat down with co-founders Matt Schapiro and Theresa Hojnacki to learn more about the past, present and future of […]

Mar 10 2022 by Madeline Rosemurgy in Breaking the Grid
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A Case for Chicago Winters

“Winter came and the city turned monochrome — black trees against gray sky above white earth. Night now fell in midafternoon, especially when the snowstorms rolled in, boundless prairie storms that set the sky close to the ground, the city lights reflected against the clouds.” — President Barack Obama, Dreams from My Father: A Story […]

Jan 14 2022 by Madeline Rosemurgy in Editorials
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Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials
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What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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