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1000M: A Case Study in Holistic Social Media

With 1000M recently hitting 10,000 followers on Instagram, we’re celebrate the milestone by reflecting on our holistic social media methodologies.

Mar 19 2020 by Abby Brown Seiple in Editorials
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Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink
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LinkedIn Best Practices for Businesses and Brands

As a business or a brand, you can use LinkedIn to create and expand your network, share insight and establish your brand as thought leaders in the industry.

Nov 15 2012 by Ji-Sook Yim in Editorials
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3 Tips for Measuring Social ROE: Understanding Your Audience

How is my social media program performing? Can our investment in social media be measured? How can I tell if social media is effective?

Oct 8 2012 by Ji-Sook Yim in Editorials
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Six Tips to Engage Your Audience and Improve Your Brand’s SSO

With the rise of social search through Bing and Google, brands need to focus on strong SEO, but ALSO on strong SSO (social search optimization).

Jul 19 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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