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LinkedIn Best Practices for Businesses and Brands

As a business or a brand, you can use LinkedIn to create and expand your network, share insight and establish your brand as thought leaders in the industry.

Nov 15 2012 by Ji-Sook Yim in Editorials
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3 Tips for Measuring Social ROE: Understanding Your Audience

How is my social media program performing? Can our investment in social media be measured? How can I tell if social media is effective?

Oct 8 2012 by Ji-Sook Yim in Editorials
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Six Tips to Engage Your Audience and Improve Your Brand’s SSO

With the rise of social search through Bing and Google, brands need to focus on strong SEO, but ALSO on strong SSO (social search optimization).

Jul 19 2012 by Ji-Sook Yim in Editorials
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Reality Hits You Hard, Bro: Lessons in Timing and Engagement

Otherwise Integrated Marketing Assistant Ji-Sook Yim discovers the relationship between timing and engagement after posting a piano cover video to Youtube.

Nov 30 2011 by Ji-Sook Yim in Editorials

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