Have you ever seen a phone that appears to be an address book? What about a computer designed to look like a row of books? These explorations exist; they are the outcome of a philosophy in design known as product semantics. The term product semantics
At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you
Ask a graphic designer their thoughts on “design thinking” and you might get a blank stare in response. To them, it’s akin to asking, “how does your brain work?” But in 1959, design thinking was a novel idea when the phrase was coined as an
Otherwise Incorporated brings its unique take on brand strategy to Helmut Jahn-designed 1000 South Michigan residential tower Chicago, IL – January 4, 2017 Otherwise Incorporated announced its role as the marketing and branding agency behind 1000M, a planned residential skyscraper on Grant Park. Otherwise, a
What if we could view the world through different typefaces? This question no longer poses merely a hypothetical thanks to the Japanese company Type’s glasses with frames inspired by your favorite font (as long as your favorite font is Garamond of Helvetica). Here at Otherwise,
Ever since Amazon’s announcement of ‘Amazon Prime Air’, a less than 30-minute delivery service using drone technology, it seems life is starting to look more like the dystopian society depicted in George Orwell’s novel, 1984. Immediately following the release of Amazon’s highly futuristic video (at least
Otherwise is proud of our rebranding work with Chicago Artists’ Coalition. I had the opportunity to speak with their Executive Director, Carolina Jayaram, about our process and collaboration: EN: What inspired CAC to pursue a rebranding? What do you hope to achieve through the process?
Otherwise is excited to announce our partnership with The Junto Institute for Entrepreneurial Leadership. A new “school” for start-up founders, The Junto Institute has selected Otherwise as a professional service partner. I had the opportunity to speak with founder and Chicago entrepreneurial thought leader, Raman
With the start of the New Year, we reflected on the highlights from Otherside over the past 12 months. In 2012, we offered our insight into how to communicate your brand using social media and LinkedIn best practices for brands. We provided tips for creating
We showed you how to communicate your brand message using each different social media platform. Now we want to show you how to effectively communicate your brand message, visually, using Instagram. Let’s pretend we are a local residential property: @Pleasantville. We want to show our brand’s personality,