We recently rediscovered the ISCC-NBS Method, a book outlining government-issued standards on defining color, and were immediately fascinated.
After attending an Anne Carson lecture “On Corners” at the University of Chicago, we explore the philosophy of corners and its branding application.
We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.
Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.
