An Inside Look at Simply Magnificent: A Showcase of Homes

Over the past several years, Otherwise has built an ongoing integrated marketing campaign for The Ritz-Carlton Residences, Chicago. Our work has included website design, visual identity, social media marketing, print advertising and more. Our recent collaboration with The Residences was Simply Magnificent: A Showcase of Homes, an interior design showcase benefiting the Art Institute of...

How to Communicate your Brand Message using Social Media

While all platforms should communicate the brand message and values, each platform serves a different...

“Enablement”: The Otherwise Approach to Cultivating Social Media Experts

At Otherwise, we believe cultivating experts is the key ingredient in building self-sustainable social media...

We’re using the Curator’s Code — Are you?

Wireless Internet, mobile devices and social media allow us to connect, engage and share at...

The Seen: Presenting Chicago’s International Contemporary Art Blog

We’re proud of our partnership with EXPO CHICAGO – the cutting edge international contemporary and...

Salon Buzz: Adding Dimension to the Brand Identity

When we build social media programs for our clients, we place the utmost importance on...

Wexler Wallace: Using Social Media to Build a Reputation in the Legal Community

When Wexler Wallace, a high-stakes boutique litigation law firm in Chicago, approached Otherwise to redesign...