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Helvetica Now: The Importance of Type Evolution

Just last week, a globally-recognized font Helvetica Now got a facelift for the first time in 36 years, introducing new facets of Helvetica’s classic form.

Apr 24 2019 by Abby Brown Seiple in News
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Pantone Chooses Connection and Intimacy in 2019

Pantone announced that its Color of The Year for 2019 is Living Coral. We dive into the color, and how it’s cropped up in Otherwise work in the past…

Dec 12 2018 by Kurt Santana in News
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Spanning the Distance: Design in Cyberspace

In an early collaboration between Otherwise Co-Founders Nancy Lerner and David Frej, the two created a poster that explores design in cyberspace.

Oct 26 2018 by Kurt Santana in Editorials
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Google and the Aesthetics of Function

The newly announced (and drastically simplified) Google logotype has caused quite a stir with avid followers of the goliath brand.

Sep 11 2015 by Andras Ferencz in News
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W.K. Kellogg Annual Report: Understanding Vulnerable Children

We crafted the 2013 Annual Report for WK Kellogg Foundation, one of the country’s largest and influential nonprofits, with a new creative angle.

Jun 2 2014 by Quinten Rosborough in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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