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Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

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Jul 15 2021 by Nancy Lerner in News
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Wayfinding Through the “New Normal”

We recently asked: how can empathic design lead our return to the workplace? GNP Realty Partners answers that question with their new wayfinding signage.

Aug 7 2020 by Zoe Raines in Editorials
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Empathic Design and the Workplace of 2020

As proponents of taking an empathic approach, we asked how could empathic design and the workplace call for a reimagined standard for the office?

Jul 17 2020 by Abby Brown Seiple in Editorials
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Introducing Distance Sans, A Virus-Inspired Typeface

With the rise of digital connectedness, our graphic design team was inspired to create a typeface that mimics social distancing during the time of COVID-19.

May 19 2020 by Amanda Henry in News
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How Do You Define Color?

We recently rediscovered the ISCC-NBS Method, a book outlining government-issued standards on defining color, and were immediately fascinated.

Mar 13 2020 by Zoe Raines in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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