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Documenting The Magic of Discovery

As founder of Lycée’s Artist-in-Residence Program and co-curator of the Hicks project, Nancy Lerner implemented a new program at Lycée Français de Chicago.

Jan 11 2019 by Kurt Santana in Editorials
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Pantone Chooses Connection and Intimacy in 2019

Pantone announced that its Color of The Year for 2019 is Living Coral. We dive into the color, and how it’s cropped up in Otherwise work in the past…

Dec 12 2018 by Kurt Santana in News
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The Forge Case Study

How can we harness the allure of natural beauty and the complexity of personal challenge to craft a brand for a truly novel outdoor experience?

Nov 20 2018 by Kurt Santana in News
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West Town: The Best Haunts

Whether it’s a 5-star chai latte, fresh pierogi or supplies for your parrot here are our favorite neighborhood haunts in West Town, Chicago.

Nov 2 2018 by Kurt Santana in Editorials
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Spanning the Distance: Design in Cyberspace

In an early collaboration between Otherwise Co-Founders Nancy Lerner and David Frej, the two created a poster that explores design in cyberspace.

Oct 26 2018 by Kurt Santana in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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