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Royal Caribbean’s New Global Campaign: Connecting People with the Sea

Royal Caribbean’s new global campaign, “The sea is calling, answer it royally,” is a smart and savvy approach to marketing. Explore more here.

Feb 29 2012 by Ji-Sook Yim in Editorials
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Foursquare for The Lofts at Roosevelt Collection: Social Media and Mobile Behavior

As part of our ongoing experimentation with how to use social media in interesting, innovative ways, we test out Foursquare for luxury Roosevelt Collection.

Feb 20 2012 by Makenzie Davies in Editorials
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WKKF Annual Report: Capturing the Community’s Voices

We partnered with ROI Ventures and the WKKF communications team to create the 2011 Annual Report for WK Kellogg Foundation.

Feb 14 2012 by Ji-Sook Yim in News
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What Martin Creed Knows

We reflect on the experience of hearing artist Martin Creed give a conversation at the MCA on his song “Thinking/Not Thinking.”

Feb 13 2012 by Nancy Lerner in Editorials
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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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