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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

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Jan 31 2012 by Ji-Sook Yim in Editorials
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The Rise of the “Relationship Era”

As social interactions continue to morph, what effect will that have on the consumer’s relationships with companies whose products and services they buy?

Jan 19 2012 by Peter Lillis in Editorials
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Changing Course: Social Media’s Effect on Public Consciousness

A YouTube video was uploading sharing sensitive content, and immediately everyone was moved to share. Why do we do this, and what effect does it have?

Jan 18 2012 by Ji-Sook Yim in Editorials
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Design Bullshit: The Art of Settling

Is the art of presenting and selling the design process an exercise in bullshit? Michael Bierut discusses this controversial question.

Dec 16 2011 by Yuri Priamo Canales in Editorials
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Leveraging the Power of Collective Outrage: Using the Tools of Social Media to Stand Up for the Little Guy

The recent troubles of the artist behind the EAT MORE KALE campaign are a reminder of how gratifying collective action on behalf of a good cause can be.

Dec 15 2011 by Nancy Lerner in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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