Editorials Archives

Making Waves: Content and Audience Engagement

When developing content, the goal is forever to drive audience engagement. By communicating a resonating point, successful users are able to make waves.

Dec 15 2011 by Ji-Sook Yim in Editorials

Is “Reciprocity Marketing” the Ultimate Therapy for Brands?

We explore whether the empathic approach of “reciprocity marketing” might usher in a new era of success, or unsettle the audience of a brand.

Dec 8 2011 by Nancy Lerner in Editorials

The Pluses of Engagement: Rethinking Google+

Recently, we were invited to test out Google’s latest approach to social media, Google+. After rocky starts, the platform is seeing swelling interest. Why?

Dec 5 2011 by Makenzie Davies in Editorials

Connecting the Last Person: India Goes Wireless

Prem Kalra, director of the Indian Institute of Technology in Rajasthan, set out on a mission to connect every person in India.

Dec 1 2011 by Emma Niendorf in Editorials

The Other Approach to Analytics

We dive into our unique approach to analyzing metrics and data on the effectiveness of an organization’s blog, and what to do with them.

Nov 30 2011 by Ji-Sook Yim in Editorials