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Creating a Brilliant Brand Narrative… in Four Easy Steps (Or, What Keeps Founders Up at Night)

There are a million ways to tackle the task, but we examine the four simple steps to crafting a brilliant brand narrative. Learn more here.

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Apr 3 2013 by Nancy Lerner in Editorials
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Spotify’s Ad Campaign: Creating Strong Video Content

This week Spotify launched its first ever ad campaign intended to reach a mass audience of young, tech-enabled music listeners living in the US.

Apr 2 2013 by Theo Skolnik in Editorials
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Why Hack Burger King? Authenticity in Social Media Matters

After Burger King’s social media was hacked, we explore takeaways from the occurrence and examine the value of authenticity in social media.

Feb 21 2013 by Ben Elkind in Editorials
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Social Media Lifespans and How They Influence Your Audience

Utilizing metrics and data, we explored the lifespan of a post across various social media channels. Learn more on our blog here.

Jan 2 2013 by Kristen Price in Editorials
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LinkedIn Best Practices for Businesses and Brands

As a business or a brand, you can use LinkedIn to create and expand your network, share insight and establish your brand as thought leaders in the industry.

Nov 15 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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