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Popcorn as Metaphor

For the holidays, we gifted our clients the most delicious popcorn we’ve ever tasted. Embedded in the story of these kernels is a metaphor for the New Year.

Oct 20 2011 by Nancy Lerner in Editorials
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Why Having a Website Doesn’t Equate to Having a Brand

Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner explores why launching a website doesn’t equate to launching a brand.

Oct 3 2011 by Nancy Lerner in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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