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Empathic Design and the Workplace of 2020

As proponents of taking an empathic approach, we asked how could empathic design and the workplace call for a reimagined standard for the office?

Jul 17 2020 by Abby Brown Seiple in Editorials
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Transitioning Artists Rights Society from Reactivity to Proactivity

We recently rebranded Artists Rights Society, examining how we could transition their work from reactive to empowered and proactive.

Jul 9 2020 by Rivka Yeker in Editorials
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Deep Listening as a Creative Approach

In a recent branding project for new client Becovic, one of our content strategists applied her creative writing gifts to craft a powerful reflection on their brand, serving as anchor and inspiration for the resulting brand strategy.

Apr 30 2020 by Rivka Yeker in Editorials
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Why Is Everyone Baking Bread?

Nearly every state has adopted a shelter-in-place order during the COVID-19 pandemic — and nearly everyone you know is baking bread. How do the two relate?

Apr 7 2020 by Zoe Raines in Editorials
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1000M: A Case Study in Holistic Social Media

With 1000M recently hitting 10,000 followers on Instagram, we’re celebrate the milestone by reflecting on our holistic social media methodologies.

Mar 19 2020 by Abby Brown Seiple in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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