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Royal Caribbean’s New Global Campaign: Connecting People with the Sea

Royal Caribbean’s new global campaign, “The sea is calling, answer it royally,” is a smart and savvy approach to marketing. Explore more here.

Feb 29 2012 by Ji-Sook Yim in Editorials
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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials
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The Rise of the “Relationship Era”

As social interactions continue to morph, what effect will that have on the consumer’s relationships with companies whose products and services they buy?

Jan 19 2012 by Peter Lillis in Editorials
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Changing Course: Social Media’s Effect on Public Consciousness

A YouTube video was uploading sharing sensitive content, and immediately everyone was moved to share. Why do we do this, and what effect does it have?

Jan 18 2012 by Ji-Sook Yim in Editorials
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Perusing the Virtual Stacks: The Vogue Online Archive

The world’s most influential fashion magazine Vogue made an unprecedented move in the digital preservation of information with the new Vogue Archive.

Dec 19 2011 by Peter Lillis in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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